The Privacy Policy (hereinafter referred to as ‘the Policy’) pertains to the data security and privacy practices undertaken by Studio Ayte Fashion Designing and applies solely to the information collected, used and shared during your visit and/ or purchase made on www.studioayte.com, mobile application and official social media channels of the Company.

The Company recommends its users to read this Policy and the Terms of Use before accessing or using our website and/ or other official platforms. Should you not agree with the terms of this Policy or the Terms of Use, you will not have access to or be able to use our services. By accessing our website and using our services, you accept the provisions of this Policy and the Terms of Use provided on the site you are using.

INFORMATION COLLECTED, USED & SHARED

The Company collects and uses your information to provide and continually improve its products and services. The information sought may be through different mediums i.e. via website engagement, email or any other mode of communication (including through our official social media channels), or when you participate in events or other promotions organized by the Company or in collaboration with any third party. As a data subject, you may choose not to provide some or all of your personal information to the Company. However, by limiting information exchange, you may impact the Company’s ability to provide you with certain services, which may otherwise be available and even customized to your preferences. The Company does not sell or rent the acquired information with any third party outside the organization, other than necessary to fulfill your request, eg. – connect with a retailer or a payments provider.

PURPOSE TO USE YOUR PERSONAL INFORMATION

• To purchase and deliver products and services including processing payment information, managing shipping, invoicing, etc.;

• To enhance usability and effectiveness and to communicate offers, respond to requests, comments and suggestions;

• For advertisement purposes i.e. to recommend products and services based on your preference and personal experience on the Company website;

• To screen and detect potential fraud and provide protection against the same;

• To comply with legal and regulatory requirements and in align its practices with industry standards and the Company policies;

• To circulate the latest offers, promotions and newsletters.

INFORMATION EXCHANGE

The Company may share information about you for the purposes described in this Policy. The information collected may be shared within the Company for legitimate business purposes, including:

• To assist with technical processing operations, such as data hosting and maintenance, finance, legal, HR and accounting assistance, securing internal data and systems, being alert and fighting against spam, abuse, fraud, infringement and other wrongdoings; and

• For corporate audit, analysis and consolidated reporting as well as compliance with applicable laws and regulations.

The Company may further share information with certain third-party providers for a variety of business purposes including:

• Customer Communications and Other Analytics Platforms: The Company may share your phone number, email, app usage and interactions with its third-party customer communications platform providers for performing services that allow us to communicate with you and track your usage for internal analytics.

• Internal Business Analytics Platforms: The Company’s third-party internal business analytics platform provides the tools required to help understand usage and interactions, and help uncover insights that allow the Company to improve its product and features. The Company shares or makes available unique user identifiers, device ID, IP address, app usage and events (such as when you subscribed to certain services) with these providers for (i) monitoring and understanding the usage to enhance existing services or develop new products and features and (ii) to better understand customers and accordingly market products more effectively.

• Customer Support: When you contact the Company through one of the support emails, your email may be directed through a third-party customer support platform which will have access to your personal information, the content of your email as well as the date and the time your request came into the Company’s system;

• Technology Service Providers: These are necessary to provide services (including cloud storage and web hosting providers). The Company may use certain automated tools and/or aggregate or non-personally identifiable information available from customer/ third parties for various purposes.

DATA RETENTION

The Company may retain your personal information for a period as required under the applicable laws of the United Arab Emirates. However, it may not know if you have stopped using their services, therefore, you are encouraged to contact the Company at its support email info@studioayte.com informing that you are no longer using the services. Under such circumstances, the Company may retain information that is not personally identifiable for backups, archiving, prevention of fraud and abuse, analytics, or where it otherwise reasonably believes that it has a legitimate reason to do so.

DATA ERASURE

The Company understands that you as a data subject have certain rights regarding the processing of personal data. Therefore, subject to a direct request by you concerning rectification, erasure or restriction on processing data; the Company shall accommodate your request as soon as reasonably possible. It is pertinent to note that access to and use of any third-party linked sites is not governed by the provisions of this Policy and shall instead be administered by the privacy policies of those third- party websites. Third parties may independently collect information about their website visitors, and the Company is neither responsible nor can it control the collection of such information. The use of any third-party websites is your sole discretion and responsibility, and should you not want those companies to collect information about you, you are required to contact those companies directly.

PAYMENTS

All credit/debit card details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties by the Company. All information about a particular purchase/ transaction made through the Company website is provided directly to the Company’s official payments provider via a secured connection. It is recommended that the cardholder retains the transaction records for future reference.

PROTECTION OF PERSONAL INFORMATION

The Company is committed to ensuring the highest standards of privacy security for all and therefore, proactively undertakes measures to safeguard the security and integrity of your personal information collected through the website and/ or other official channels such as social media. The Company has devised practices in line with industry best standards to uphold the principles of data privacy and information security. However, despite these measures, the Company cannot and does not guarantee that your personal information will be safe from interception or intrusion during transmission or while stored on our system, or otherwise, and the information provided to the Company shall be at your own risk. The Company has no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission of personal information. Therefore, once you create an account as part of using the Company website, you are responsible for maintaining the confidentiality of your account password and for any activity that occurs under your account. In case of any unauthorized use of your password or account, you may choose to notify the Company about the same.

CHILDREN’S PRIVACY

The Company website and service offerings are intended for adults, and it does not knowingly accept, collect or process personal information from any person under the age of 13 years. The Company, therefore, encourages those under the age of the prescribed limit, to refrain from submitting any personal information on its website.

UPDATES

To reflect how the user data is processed, the Company may change or update this Policy from time to time. In case of significant changes to this Policy, the same will be notified to you by revising the effective date or last modified date at the top of this Policy.